About the founder
Geof Jones - Pioneering
Entrepreneur, Workaholic who loves technology, IT, Marketing,
R&D, Innovation and most importantly helping others...
Clikingo New media was created as a refocus and realignment of the mindset of the founder & CEO Geof Jones. After 20 years in the I.T. Industry and 12 years providing internet services. In 2006, Geof noticed a niche market in the video production industry and embarked on the creation of Clikingo New Media. Below is the account of his industry history and how he came to create the company.
After 15 years running my own computer company it was clear that in 2006 there was a major technology shift in the I.T. Industry. Even the computer power of entry level computers, exceeded the performance requirements of most users. This affected the consumer need to seek consultative advice. It would appear that I correctly predicted the paradigm shift towards direct purchasing on the internet and supermarkets. Although, the support and repair services would still be required to fill the knowledge gap of these new direct sellers, selling computers is no longer a sustainable market for an independent reseller.
I n 2006 it also appeared that everybody was a website designer – whether good or bad, the market was saturated.
However although broadband speeds allowed over 90% of the UK to watch streaming video and that most businesses had websites and used the internet as an effective and low cost promotion tool. The cost of video production industry made commission a video out of reach to all but a few large corporate. I decided to correct this major stumbling hurdle and realign the corporate video industry to be affordable by all. The process started by merging the computer company with my old boss’ computer company and appointed Des Auld Managing Director, freeing me up to launch Clikingo. - Geof Jones
This is how the company was born...